Why Be A Lion?

Successful sales people know that the first 20 seconds of any meeting determines if they make a sale or fail to make a sale. That is why each Lion needs to be able to very clearly articulate the exact reason why someone should join their Lions Club. Unfortunately, there is a problem.

Not everyone wants to hear the same “elevator” speech. That’s because different people have different needs. Everyone has different goals. Everyone has different skills. In short, there is no “one size fits all” way to convince someone to join a Lions Club. Let’s make the impossible possible.

Has anyone asked, “Why are you a Lion?” Be sure you have a clear concise answer.

Has anyone asked, “What do you like about Lions?” That merits another type of short answer.

“What made you want to become a Lion?” Tell them that story.

“What has been your most pleasant experience as a Lion?” There again is another short story.

“If I became a Lion, what is my time commitment?” Again, another concise answer.

“What do Lions do?” Be careful with this answer. Keep it very short. Remember you have about 20 seconds worth of listening.

As an individual Lion, it’s important to know the many ways Lions serve. Perhaps the prospective Lion has a need or desire that will generate a membership application. Suppose that need or desire is the environment. Lions Club International designated the environment as one of five international service projects. Bragging on the clubs past achievements about vision or diabetes would probably not result in a new Lion.

Next time, let’s expand on this thought, especially if a club does not have a history with service projects filling those needs.


We Serve because Kindness Matters 

Lion Andy Kalinowski (Andy K) 
District Governor
662.549.3421 

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